USE ORIGINAL PHOTOGRAPHY
If you rely exclusively on stock photos, though, you’ll end up with a website that looks the same as every other online vape shop. It’s worth the effort to stage your products attractively and take your own product photos. For an example, look at what the folks at Vaper Empire have done. The site’s product photos are an integral part of a seamless brand presentation. VapeIran Store
GET A GREAT LOGO AND WEBSITE DESIGN
Hosting platforms like Shopify and WordPress plugins like WooCommerce have made building an e-commerce website so easy that just about anyone can do it. The problem with building an e-commerce site from off-the-shelf components, though, is that your site will look pretty much the same as every other site built from those same components. It isn’t easy to give your online vape shop a powerful brand image if there’s nothing unique about it. It’s worth the investment to commission a custom website design and a great logo.
CAPTURE CONTACT INFORMATION FROM PEOPLE WHO ARE JUST VISITING
If you aren’t building a mailing list yet, now is the time to start. If you’re doing the right thing with the content marketing portion of your digital marketing plan, your website has a blog that you update regularly with valuable informational content. Many of the people who search for informational content online aren’t looking to buy products right away, though, so you need to capture those visitors’ contact information and give yourself an opportunity to keep communicating with them after they’ve left your site. In your mailing list pop-up, offer a generous reward such as a large single-use coupon code in exchange for the signup. The better the reward is, the more likely people will be to subscribe.
OFFER A COUPON CODE
People love saving money, but sometimes just marking a product’s price down is a bad idea. Research has shown that, for online retailers, a product can sometimes languish in the clearance area for months without selling if its price is too low. That’s because marking a product’s price down too far in an attempt to sell it quickly can sometimes have the opposite effect because the low price cheapens the product in customers’ eyes and makes them think it’s of subpar quality. Rather than simply marking down the e-liquid’s price, promote it with a coupon code. That way, customers will see the original price and will be less likely to conclude that the e-liquid is cheap or low quality. VapeIran Store
SELL THE E-LIQUID IN A BUNDLE
One way to encourage customers to buy an unsuccessful e-liquid line – and to reduce the price of that line without losing money – is to sell the e-liquid as part of a promotional bundle. The way to earn money with this strategy is to bundle the unsuccessful e-liquid with a product that’s extremely profitable. If the profit that you earn for selling a particular product is greater than the wholesale price of the unsuccessful e-liquid line, that’s ideal.
Let’s say, for instance, that you paid $8.00 per bottle for the unsuccessful e-liquid line. Let’s also suppose that you carry a popular tank, and the profit margin on that tank is $10.00. If you bundled the two products together while only charging the wholesale price for the e-liquid, you’ll still earn a total profit of $10.00. This technique works for both online and brick-and-mortar vape shops.
MOVE THE E-LIQUID TO THE FRONT OF THE STORE
People who buy vaping products are always on the hunt for whatever is new and novel. You’re not creating that sense of novelty if you’re displaying the unsuccessful e-liquid line in a locked case next to better-known e-liquid brands. One extremely effective way to build a bit of excitement around a product is to display that product in a more prominent location. If you move the e-liquid line to the front of the store, for instance, it’ll instantly make the line look more appealing because people will assume that it is new. When your stock begins to dwindle, you can move the e-liquid back to its original location or put the remaining stock on clearance.
CREATE ORIGINAL PRODUCT DESCRIPTIONS
If your vape shop is an online business, remember that you have two ways to sell any product. One way is by directing customers to that product when they’re already on your website. If you’re considering the e-liquid line a failure, though, chances are that you’ve already tried to do that. Either your website’s product discovery features haven’t been successful in getting people to click through to the products, or people haven’t bought the products after viewing them. VapeIran Store
THE ONE THING THAT AUSTRALIAN VAPERS REALLY LOVE
So, what’s the one guaranteed tactic that’ll bring Australian visitors to your New Zealand vape shop? The one thing that Australian vapers really love is knowing that they won’t have to pay shipping fees when they buy vape gear from New Zealand. Your domestic customers will also love knowing that the price they see is the price they pay. Find a way to build your shipping costs into your prices – and make sure that the meta titles and/or meta descriptions for your product pages mention the offer. That way, you have a good chance to capture traffic when people search for a product that you carry along with the phrase “free shipping.” It’s also a good idea to add a blog post to your website mentioning the fact that you ship vape gear from New Zealand to Australia for free.
HOW TO INTRODUCE YOUR CUSTOMERS TO NICOTINE SALT E-LIQUID
If you’re going to sell refillable pod systems to your customers, you’re going to need to learn how to sell nicotine salt e-liquid as well. These are the most important things to keep in mind when introducing your customers to nicotine salt vape juice.
- Nicotine salt e-liquid tends to come in much higher nicotine concentrations than standard nicotine e-liquid. It’s only intended for use in the smallest vaping devices.
- Nicotine salt e-liquid usually comes in two variations: a lower strength around 20-25 mg and a higher strength around 40-50 mg. Smokers should choose the higher strength; those who already vape should choose the lower strength.
- Although the nicotine strength might seem high, a pod system with nicotine salt isn’t harsh and unpleasant like the small vaping devices of the past used to be. Nicotine salt e-liquid is smooth, tasty and satisfying. VapeIran Store
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